Cookies Policy
Last Updated: November 17th 2025
We, at Trafi LTD. (“Trafi”), maintain this website and its content. We, along with our vendors, use a variety of technologies to learn more about how people use the Ride App and this website. You can learn more about these technologies and how to control them by reviewing the information below and our Privacy Policy.
Trafi may use cookies and similar technologies such as cookie IDs and settings, and tracker software tools (“cookies”) from time to time. Some parts of Ride website use cookies to track how you use and/or navigate around the website. We do this to determine how useful the website’s information is to users, how effective the navigational structure is in helping users reach that information.
By default, only strictly necessary cookies are enabled when you first visit our website. You will be presented with a cookie banner that allows you to accept or decline non-essential before they are activated. You can also manage your cookie preferences at any time through our Cookie Preference Centre. Certain actions on our website require the use of cookies, so you may not be able to fully enjoy our website should you choose to disable cookies. Trafi has carefully selected the best available cookies to deliver the optimal user experience. At no point do we sell any of your data to any third-party.
Subject to local law, you may have certain rights regarding information that we have collected from cookies that is related to you. We encourage you to contact us to update your information as it changes or if you believe that any information that we have collected about you is inaccurate. If you would like to discuss or exercise any rights as a data subject, send us an email to privacy@enghouse.com. Alternatively, you may have the right to complain to the Information Commissioners Officer, at https://ico.org.uk/make-a-complaint/
Cookies used by Trafi
We use both session technologies for real-time insights during a single user visit, and persistent technologies for long-term tracking, remembering user preferences, and recognising returning users across multiple visits. We also use first and third-party cookies. First-party cookies are used and controlled by us to provide services for the Ride App. Third-party cookies are controlled by third parties, primarily for analytical purposes.
Our Services use the following categories of cookies:
Strictly Necessary Cookies
These are cookies which are needed to provide services and features you have specifically requested. We may use cookies and tracking technologies for system administration. We are not required to obtain your consent for cookies that are strictly necessary. Strictly necessary cookies include those required for basic website functionality, security, authentication, and to remember your cookie preferences. These cookies do not require your consent as they are essential for the Services to function properly.
Analytics Cookies
We may use cookies to assess the performance of Our Services, including as part of our analytics practices, to improve the selection of content recommended to you through the Services. These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of the site. They help us know the number of page impressions for each page, and therefore the most and least used pages, and to some extent how users navigate our site, and provides an important and useful tool to improve navigation within our site. All information collected is aggregated and anonymised to protect the user’s identity in conformance with UK GDPR guidelines. If you do not allow these cookies, we will not capture this information when you visit our site.
Functional Cookies
We may use cookies to tell us, for example, whether you have visited the website before or if you are a new visitor, and to help us identify features that may improve your user experience. These cookies enable the website to provide enhanced functionality and elements of personalization. If you elect not to allow these cookies, then some or all of these services may not provide the most optimal user experience.
You can withdraw your consent to the use of these cookies in whole or part, at any time, manually, by deleting cookies and disabling cookies in your browser.
Cookie Management and Your Rights
You have the right to control how cookies are used on our Services. You can:
- Withdraw your consent to non-essential cookies at any time through our Cookie Preference Centre
- Delete existing cookies through your browser settings
- Block future cookies by adjusting your browser settings
- Request information about the cookies we use and their purposes
Please note that disabling certain cookies may affect the functionality of our Services. We will always respect your choices regarding cookie usage.
Cookies and Tracking Technologies Used on Our Services
Table A below outlines the details of the individual cookies and tracking solutions we use with our devices, website, and applications, including mobile applications, along with the purposes for which we use them. It contains a description as to their function and importance to provide the best possible user experience.
We shall review and update this regularly to ensure that we are providing website visitors with a complete and accurate list of the cookies used. We also do not commit to keep linked third-party information up-to-date as We are not responsible for third-party sites or their privacy practices, particularly as they relate to any opt-outs relating to marketing, functional and targeting All cookies and tracking technologies used on our Services comply with UK data protection laws regulations and personal data is not transferred outside the European Economic Area without appropriate safeguards.
| Cookie | First Found URL | Duration | Description |
|---|---|---|---|
| wpEmojiSettingsSupports | https://rideeastmids.com/terms-of-use | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| cookieyes-consent | https://rideeastmids.com/terms-of-use | 1 year | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to the site. It does not collect or store any personal information about the site visitors. |
For any queries in relation to this Cookies Policy please contact us at privacy@enghouse.com
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify users of any material changes through our website or other appropriate means. The ‘Last Updated’ date at the top of this policy indicates when the most recent changes were made.